ATA Airlines Increases Hawaii Service with New Mainland Markets
Airline becomes only carrier to offer nonstop service between Hilo and the mainland,
Only carrier to provide nonstop flights between Ontario International and Honolulu
INDIANAPOLIS, January 23, 2006 – As part of ATA’s (ATA Airlines Inc., ATAHQ) announced expansion in
several cities to enhance its West Coast and Hawaii presence, the carrier today outlined plans to offer a number
of new daily nonstop flights between Hawaii and the mainland. Starting Apr. 27, 2006, ATA will offer daily
nonstop flights to Oakland International Airport from Honolulu, Maui, and Hilo. With this expansion, the airline
will move its operations from San Francisco International to Oakland International, just across the Bay. ATA will
be the only airline to offer nonstop service between the city of Hilo on the Big Island and the mainland, with
seven weekly round-trips between Hilo and Oakland, and the only carrier to offer a daily nonstop flight from
Honolulu to Ontario, Calif.
Strong History, Promising Future
“This expansion is a natural one given ATA’s positive history in providing service between the Islands and the
mainland,” said ATA Chairman, CEO and President John Denison. “Even during the most challenging times in
this industry, our Hawaii customers have demonstrated their loyalty through strong and repeat business with our
airline. Today, we look forward to serving them for many years to come as we answer their ongoing demand for
our unique brand of affordable and convenient travel by introducing more nonstop and connecting flights from
this popular destination.”
Executive Director of the Big Island Visitors Bureau George Applegate explained the introduction of a direct
route from Northern California to east Hawaii is significant news for those who live and work on the Big Island.
“ATA’s new service offers a cost-effective, convenient opportunity for our residents with families on the mainland
to stay more connected, while generating additional tourism revenue by allowing visitors to experience east
Hawaii for longer periods of time,” said Applegate. “We’re looking forward to sharing the Big Island’s natural
beauty, sense of adventure and ‘Aloha’ spirit with all of them.”
ATA will also increase its nonstop service between Los Angeles International and Honolulu on May 25. Finally,
on Apr. 2, 2006, the carrier is expanding its business travel options with new service between William P. Hobby
(Houston Hobby) and New York-LaGuardia. With this addition, travelers originating in Houston will be able to
reach Honolulu and Maui through connecting service via ATA’s codeshare agreement with Southwest Airlines.
ATA will be the only airline flying the Houston Hobby to New York-LaGuardia route as a daily nonstop.